Being an Etsy shop owner, you know how difficult it can be to get your shop profile right. It's probably easier to take good photos of your item than to describe yourself and your shop to potential customers. This is most likely why many Etsy shop owners prefer not to spend too much time on the shop profile; sometimes, the shop profile is ignored altogether.
Doing so may actually decrease the amount of sales you get. Many shoppers on Etsy like knowing the person behind the shop; this greatly improves the shopping experience by making shoppers more comfortable with trusting you and your products. So don't be afraid of that blank text box reserved for the shop profile. Here are threetips that may prove to be useful in the profile writing process.
1. Answer questions that shoppers might have about you and your shop. The shop profile provides you with a great opportunity to introduce yourself to your customers. Tell them who you are and what you do. Share your inspiration for creating your products, along with stories of how your products are made. This will help establish trust and credibility between you and your potential customers, and shoppers are more likely to buy from people they trust.
2. Write in a light, conversational tone. Write your shop profile as if you're talking to a friend who wants to learn more about your shop. Tell anecdotes or stories that shoppers may find interesting. Be careful with using humor, though; it may seem off-putting if you try too hard. Just stick to what sounds natural. Of course, don't forget to thank shoppers for dropping by your shop. This shows customers how much you value them.
3. Don't forget to proofread. Before you post your shop profile, scour the text to spot any accidental slips in grammar or spelling. This will help you establish credibility as a shop owner. You may also want to structure your profile so that it's broken down into more reader-friendly, shorter paragraphs, rather than being one wall of text.Categories: Selling on Etsy
Tags: Etsy, Etsy shop, selling on Etsy