In the creative marketplace that is Etsy, the packaging is just as important as the product. Many shoppers on Etsy are just not impressed with items that are merely thrown into postal boxes, bags, or envelopes. This is why you should make sure that your products are delivered as unique, interesting packages.
Paying special attention to your products' packaging also conveys appreciation and gratitude to your customers, increasing the chances of repeat business. Coming up with interesting packaging can be easy, especially with the wealth of arts and crafts materials available on the market today. To package your products both creatively and effectively, try out the following tips.
Don't forget to keep a close eye on the details. Sometimes, it's the little things that add a special touch to your products' packaging. Use patterned packing tape or add a few stickers to give the packages a fun, whimsical touch. If you have the time, you can even add some hand-drawn designs on the packaging. Customers will definitely appreciate your efforts to put their orders into attractive packages.
Visit the local arts and crafts store to get some packaging ideas. These stores usually offer rolls of wrapping paper, ribbon, twine, cardboard boxes of all sizes, decorative beads, as well as plastic and cloth pouches. You can use all these materials to make sure that your products are wrapped in pretty packages. The pouches can be used for jewelry, while stacks of handmade paper can be wrapped up with sheets of Japanese tissue and some twine.
If you do have to use boxes or envelopes, make sure to decorate the packages' exterior to give them some personality. Quirky stamps or stickers work well at making packages look interesting. You may have to wrap the packages in bubble wrap to ensure that these are delivered intact to the customer.
Hand-wrapping the packages also gives you the chance to slip in a short thank you note to your customer. This way, your customers know that you appreciate their business. To really impress your customers, you can even include a token of appreciation, such as a small item from your shop. You can also add a business card to the packaging, to establish recall with your customers.Categories: Selling on Etsy
Tags: Etsy, Etsy shop, selling on Etsy